- Valter is an alter ego I created years ago, as a trait of my personality Valter is the narcisistic, and over the top part of  Daniel. I decided to do my fmp on Valter because I think in today's Internet culture everyone is a bit of Valter. Everyone do the most on their social media to look  amazing even though they're not. Posting pictures of a holiday that was 3 years ago and hasthtaging # Throwbacktuesday even if its Wednesday. This constant need of posting things  about themselves is what is shifting fashion culture as well. Here enters the all concept about. Brands who are creating for these kind of people. Where the brand sign matters more then the actual garment. people want ownership, but what happen  if we take this ownership by using their own digital platforms?